Slalom
AI-assisted profiles that cut rewrite cycles and raise client-ready quality.
PROBLEM
Senior leaders couldn’t present consultant profiles to clients without requesting rewrites. Project descriptions were inconsistent, incomplete, and often unusable, triggering repeated back-and-forth that slowed business development and frustrated consultants.
Solution
An AI-assisted workflow embedded directly into the existing Consultant hub that evaluates project descriptions, explains quality gaps, and generates improved, client-ready versions before profiles reach senior review.
Impact
Senior leaders no longer needed to request manual rewrites for client-ready profiles.
Clear scoring and guidance made “client-ready” visible before profiles were shared.
Back-and-forth rewrites reduced by ~60%, saving ~24 hours per month.
Rolled out to 200+ profiles across five capability areas.
Full process, trade-offs, and artefacts explored in detail
ROLE
Senior Product Designer
Led end-to-end discovery, experience design, and AI workflow definition.
TIMEFRAME
8-month internal engagement
TEAM
3 Full Stack Engineers
Data Engineer
Quality Engineer
Stakeholders across 5 practice areas
BEFORE
AFTER
AI evaluates project write-ups against quality criteria and suggests a client-ready version inline.
AFTER
Side-by-side view shows what’s missing, why it scored that way, and how to improve it.
AFTER
Colour-coded scores surface which profiles are client-ready, without senior review or rewrites.







